Why Millenials & Gen X Are Preferring To Visit Brick and Mortar Shopping Locations vs Online Only The shopping landscape has experienced many changes over the past several years. Online shopping has become big business, with over 90 percent of retail sales coming from E-commerce in the first quarter of 2018. The popular perception is that millennials and gen x shoppers born between the mid-1970s and the early 2000s, are driving this read more