How Brick And Mortar Retailers Are Going To Win The War For Consumer Spending

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• Atmosphere
• Personalized Experience
• Offering Places to Relax

You read about it or see it in the news every day. Brick and Mortar retailers are closing locations across the country at an increasing pace. You’re probably even seeing it in your own neighborhood. There are even several long-time retailers in danger of going out of business because they simply haven’t been able to compete with the ever-growing online shopper’s arena. Is this the beginning of the end of an era?

At The Shops @ Rockvale, we don’t see it as the end of an era. But, it is the beginning of somewhat of a transformation of the actual retail buying experience. What we are seeing is a balance of both online retailers and real, hands-on shoppers. They each have their own individual advantages. And, there’s plenty of room for both online retailers and brick and mortar stores.

The convenience of the online experience is what draws so many consumers, making it difficult for some retailers to stay afloat. Our retailers are able to offer an actual experience to shoppers, sometimes even making a day out of it, and oftentimes creating some beautiful memories at the same time.

Here are just a few reasons why we have so many loyal shoppers at The Shops @ Rockvale and why our retailers are winning the war for consumer spending.

Atmosphere

Our retailers realize the importance of how their customers feel when they visit their stores. It’s an important part of the experience. Of course, the store must be clean and well-organized. But, it goes beyond that. It’s about the retail employees embracing their customers without making them feel overwhelmed and providing knowledgeable, friendly service when needed. Creating an atmosphere that makes customers feel comfortable is vital to the success of a brick and mortar store.

Personalized Experience

Shoppers want to feel connected, and they want to feel valued. Our retailers focus on building relationships with their customers to suit their long-term needs. Savvy retailers like ours and Bon Worth realize the value of that personal connection and promote various incentives for their frequent customers like special offers and even birthday discounts.

Offering Places to Relax

Have you ever noticed how when you are looking at an online retailer’s website, haven’t purchased anything, and are about to close the page when suddenly they blast you with an ad to get you to stay? They’re trying to keep you around longer, hoping you’ll find something that you are looking for, and that’s really about all the ammunition that they have to keep you from leaving.

Retailers want the same thing, but they can make the experience so much enjoyable. Can you imagine if they jumped in your face as you headed for the door as that annoying pop-up does? Instead, our retailers are all about making you want to stay until you find that special something by providing a comfortable, inviting atmosphere that makes you want to linger a bit.

All of the eating spots around the Shops @ Rockvale are great for taking a break, maybe grabbing a bite to eat, and enjoying the company of whoever you are with. And, you’ll find more and more of our stores offering the same types of relaxing spots within their four walls. It’s common for a lot of our retailers to serve coffee and other refreshments along with comfortable seating as a complementary perk for being a valued customer.

The online shopping mecca will always be there, and it will continue to grow. And, there will always be retailers providing a real and personal experience. It’s all about creating an atmosphere and a culture that makes shoppers want to visit. And, that’s what we do at The Shops @ Rockvale.