Why Kohl’s Started Taking Amazon Returns

In case you’ve missed it, Amazon is everywhere. You see their packages on every doorstep. You’re starting to see their fleet of delivery trucks on the roads. They’re even inside our homes, in the form of the myriad Alexa-powered devices that have become so popular of late. Their all-things-to-all-people approach has changed everything about the

read more

Lindsay Frank (@seemomclick) Local Lancaster PA Influencer Interview

“Welcome to The Shops @Rockvale’s Lancaster Influencer segment. We will be featuring a few select personalities to feature on our website. Make sure you show our ambassadors some love, by following them on Instagram! “ Today we are interviewing Lindsay Frank, @seemomclick. She is a Lancaster PA local and we were super excited to collaborate with

read more

How Will Tariffs Impact The 2019 Holiday Shopping Season?

Navigation: About Tariffs Recent U.S. Tariff Threats The Upcoming 2019 Holiday Retail Season Around the world, millions of people wonder what, if any, impact new tariffs in the United States will have on the 2019 holiday season. This question also concerns us at The Shops@Rockvale. Since we carry a wide array of in-demand consumer goods,

read more

Adapting to the New Landscape: How In-Store Retailers Can Benefit from Internet-Based Sale Extravaganzas

Amazon Prime Day is fast approaching and shoppers are eager to get their hands on some incredible deals for a wide range of items that have been on their wish list for a long time. But even though these sales are based online, there is no need for in-store retailers to despair. In fact, there

read more

Why Outlet Centers Are The Future of Shopping

Navigation: 1. Better atmosphere 2. Events 3. Great deals 4. More options from big brands 5. Lower overhead means better savings for consumers Traditional retail malls may have been all the rage in the ’80s and ’90s but today’s consumers are looking for a different experience. It is no coincidence that as traditional malls are

read more

What Gifts to Give an Expecting First-Time Mother

Navigation: Baby Diapers A Swaddle Blanket Mobile Changing Pad Baby Onesies Nipple Cream First-time mothers are normally at an anxious stricken stage in their lives. Finding one with no anxiety is impossible. Chances are that they are close to none. Before gifting a first-time mother, you should know that new mothers do their thorough research

read more

Amazon Claims To Only Be 4% of US Retail Sales. Is That A big Deal?

Navigation: Experiential Shopping Providing Customers with what They Need Selling Memories Here at Shops @Rockvale, we feature over ninety retail stores like the Meadows Original Frozen Custard and New York & Company where one can come and shop every single day. We feature in a variety of products and services to give one a one-stop

read more

Will Retail Businesses Succeed With Virtual Reality?

Navigation: Virtual Reality and Retail shopping Ultimately Retail businesses have been in existence for many decades now, and we have managed to thrive all along. Unfortunately, with the advent of technology, this has changed. Virtual reality and augmentation have become the future in shopping. These digital technologies bring alongside plenty of advantages and benefits that

read more

How Can Brick And Mortar Stores Use Social Media To Drive In-Store Visitors With Hyper Local Micro Influencers?

Navigation: What is a hyper-local micro influencer? When should we use them? Bonus tip for greater results What is a hyper-local micro influencer? A micro influencer is someone with an ultra-specific niche of interest. If their influence is centered around a certain location, then they are considered to be hyper-local. It is basically word-of-mouth influence

read more

Will Virtual Reality Make Us Less Personable?

Navigation: Virtual reality Effects Bottom Line Virtual reality has indeed affected how we operate as a brick and mortar store. For the longest time, we were used to attending to customers face to face when they walk into our store to shop. However, this has changed with the advancement in technology that has provided customers

read more

How Retail Businesses Are Making a Comeback

From CompUSA and Circuit City to Toys ‘R Us and Harold’s, countless retail businesses have been forced to close their doors in recent years. However, the retail industry is not going away anytime soon. According to Statista, most consumers prefer to shop locally in brick-and-mortar stores than online. To connect with these consumers and weather

read more